Cleo Hearn, Hall of Fame Cowboy and Founder of the Cowboys of Color Rodeo, Leaves Behind Wife Verna, Four Sons, and a Legacy of Inclusion After Passing
Cleo was a trailblazer, devoted family man, and iconic cowboy figure.
November 12, 2026
This article was last updated by Alisha Shrestha on November 12, 2026
Cleo Hearn, the founder of the Cowboys of Color Rodeo Tour and a Hall of Fame cowboy, passed away on the morning of November 9, 2026, leaving behind his beloved wife, four sons, and grandchildren.
His existence was marked by groundbreaking achievements, relentless effort, and profound affection for rodeo and his loved ones.
Cleo was born in May 1939 in Seminole, Oklahoma, to Doc and Gertrude Hearn. His parents possessed Indian and Black ancestry.
He completed his secondary education at Douglass High School in Oklahoma City.
Subsequently, he enrolled at Oklahoma State University and earned his degree from Langston University in business studies.
Cleo achieved a historic milestone as the inaugural African American student to receive a rodeo scholarship. From childhood, he was captivated by the world of rodeo.
In 1959, he secured membership with the Professional Rodeo Cowboys Association (PRCA), launching an extraordinary career.
Cleo Hearn (Source: ) During 1961, Cleo enlisted in the U.S. Army, becoming part of the Presidential Honor Guard alongside President John F. Kennedy.
These experiences instilled in him principles of discipline, integrity, and dedication—values that shaped his entire life.
Returning to rodeo, Cleo shattered barriers, becoming the first African American to win a major calf roping event at Denver’s National Western Rodeo in 1970.
Renowned for his skill and perseverance, Cleo continually embraced challenges within the sport.
Family Life with Cleo Hearn’s Wife
Cleo shared his life with his supportive spouse, Verna, building a strong foundation together.
Although personal details about Verna are limited, she played a crucial role behind the scenes, offering unwavering encouragement throughout Cleo’s career and adventures.
She nurtured their four sons: Harlan, Robby, Eldon, and Wendell, providing them with stability and love.
Her presence enriched their family, ensuring lasting bonds among relatives.
Cleo Hearn and his sons (Source: )All four sons pursued careers aligned with their father’s passion, earning college scholarships in rodeo and continuing the family tradition of excellence.
Today, they actively participate in managing the Cowboys of Color Rodeo, embodying the values Cleo instilled in them.
After completing their education, Cleo joined Ford Motor Company, dedicating 33 years to sales and marketing while maintaining his commitment to rodeo.
Even amidst a demanding career, Cleo remained engaged in competitive events, production, and mentorship.
In 1969, he co-established the American Black Cowboy Association, which organized the influential Black Rodeo in Harlem.
From 1970 to mid-1973, the group hosted five all-Black rodeos across the East Coast.
By 1971, he initiated the Texas Black Rodeo, later renamed the Cowboys of Color Rodeo in 1995 to foster inclusivity among participants and spectators alike.
Today, the tour continues its mission, preparing young riders for PRCA and promoting broader understanding of cowboy heritage.
Cleo received numerous honors, including a star on the Texas Trail of Fame in Fort Worth Stockyards, recognizing his lifelong contributions to rodeo culture.
In February 2016, he was awarded the Lane Frost Award, with many anticipating his induction into the Cowboy Hall of Fame.
Cleo’s journey reflected a blend of military discipline, athletic prowess, entrepreneurial insight, and community leadership.
He leveraged these strengths to guide the Cowboys of Color Rodeo and inspire future generations.
Inspiration from Myrtis Dightman, Sr.
Cleo frequently honored Myrtis Dightman, Sr., a pioneering African American bull rider whose resilience against racial bias left a lasting impact on the sport.
Despite facing discriminatory practices that undermined his scores, Myrtis persisted, paving the way for future champions.
Cleo admired Myrtis’s determination, drawing motivation from his courage and perseverance.
Myrtis’s legacy extended beyond competition, influencing riders like Charlie Sampson and contributing to broader acceptance in rodeo culture.
He balanced diverse responsibilities—working as a truck driver by day and competing on weekends—demonstrating exceptional commitment to both family and profession.
Cleo Hearn’s story highlights the transformative power of passion, perseverance, and purposeful leadership.
He opened pathways for diverse representation in rodeo, ensuring his vision endures through the Cowboys of Color Rodeo.
Cleo remains remembered as a trailblazer, devoted family man, and legendary cowboy.
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